Adapted Trends Clothing Project

Adapted Trends Clothing UK launched in September 2024 as an e-commerce startup specializing in adaptive clothing.

In June 2024, Rachel, the founder, enlisted my help to develop a six-month marketing strategy to establish a strong market presence and communicate the brand's mission. The challenge was to incorporate new products into a competitive industry that was being taken over by bigger brands with bigger marketing budgets. My advise was to start slow and work locally, this incorporated approaching local disability charities introducing her clothing as try-outs for testing with young people and championing some young ambassadors to wear her brand and promote through social media.

The strategy has so far been successful, with cohesive branding, promotional materials, and engaging social media content Rachels products are selling now online and through various charities and exhibitions that she attends.